Hints

Hints is a mobile-first AI CRM assistant that automates sales and distribution workflows, integrated with Notion, HubSpot, Trello, ClickUp, Google Calendar, Pipedrive, Jira, and Obsidian.

Since joining the team in late 2022, I've led design through several defining product pivots, culminating in our landmark solution focused on reshaping the future of AI-driven human–software interaction within sales and distribution workflows. Request full case study.

When
2024–2026
Website
Design
Adam McCook
Role
Product Design
Web & iOS Design
Design Leadership
Pod Team
1 Design Lead
1 Product Lead
2 SWEs

Hints' solution redefines how people interact with software in sales and distribution workflows. We built a mobile-first, AI-driven CRM assistant designed for the reality of modern work — where decisions happen on the go, context is fragmented, and speed matters. Hints automates distribution workflows while integrating seamlessly with tools teams rely on.

My work contributed to a 40% lift in ARR, a 3× increase in conversion rates, a 4× improvement in time to production, AI integration into design workflows, and validation of 100+ product hypotheses. The result is a new interaction model for CRM: lightweight, mobile-native, AI-assisted, and embedded directly into everyday workflows.

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